What Victoria Secret Knows about Selling Your House

In selling your home it’s all about the marketing.  In retail it’s all about the marketing.  It’s hard to imagine anyone does a better job of visual marketing than Victoria’s Secret.  Their beautifully designed stores lures women (and men!) to linger and shop for that perfect lingerie or scent.  With 27% of the lingerie market, it’s clear Victoria’s Secret knows a thing or two about marketing. 

I popped into a local store this week and was instantly drawn in by custom lighting and dark cabinetry accented by pops of color.  And while selling bras is a complicated process because of the number of colors, sizes and types, this chain has that part DOWN.  Beautifully colored bras are silhouetted against light colored walls and drawers below are organized by color and by size.  Bras in style lines that are featured in the drawers are anywhere from $50 - $200 each.  Discounted items are always a featured in pick through bins – which are always a mess.

Is the beautifully displayed bra in the drawer worth 100-200% more than the bras in the bins?  The labor to create a bra and the tiny bits of fabric aren’t that different.  Of course, it’s the marketing, mostly the presentation.  The ease of finding the right size, displayed beautifully in high-end cabinetry raises the perception of worth.   The same for your house. 

Houses that are staged (I would argue, ORGANIZED) have some pretty amazing statistics. 

  • 81% of buyers say home staging makes it easier to visualize the property as their future home.

  • A survey by Coldwell Banker Real Estate Corp. found that staged homes sell for more than 6% above the asking price

    • The National Association of Realtors found that number to be up to 17%

  • A survey by Coldwell Banker Real Estate Corp. found that staged homes spend half the time on the market than non-staged homes.

So, I’m getting ready to put my house on the market, do I bring in a stager or organizer?  The answer may be “yes”.  I think it depends on your short and long-term goals.   If you look around your house and know that if your old friend from college popped into town, you could host them in your guest room with an hour notice, you probably need a stager to spruce up, depersonalize and decorate.  OR if your house is vacant, you need a stager.   BUT if you have to meet your friend for coffee and put them up at the Holiday Inn nearby because you are embarrassed about all of the “stuff” that is visible and your closets and garage are full, you probably need an organizer.  And then maybe a stager. 

With the average American home coming in at over 350,000 items (yikes!) you are not alone in this situation.  A good organizer will work with you to eliminate extra stuff in your closets, declutter your living spaces and help you make choices about how to sell your house now and just as importantly how to live later.  With magazine ready rooms, organized closets and pantries all over Pinterest these days, your potential buyers want to see that their stuff will fit with ease in these spaces.  We recommend decreasing the items in closets and pantries by 1/3 to 1/2.   And displaying them effectively.  If it makes your house sell in just a few days, how many outfits and meal prep items do you really need for the short-term, anyway?  We also recommend displaying these remaining items beautifully, by color and type or enclosed within beautiful containers.  Think of Victoria’s Secrets marketing strategies.

Usually moving to a new home is exciting – your organizer can help make that new space stay exciting by helping you eliminate the weight of your clutter.  And once you quickly sell your house, can make your move efficient (why pay to move stuff that you are going to throw away when you arrive?)  

Once your house is purged call your Realtor - they can help decide if you need a stager, and depending on your market, may be willing to pay for that staging. 

Happy organizing, happy selling!